Progroup is changing as part of its Two Twentyfive strategy more than it ever has done previously in its history – buoyant growth, increasing globalisation, a new paper factory, four new corrugated sheetboard plants, and lots of new employees.
It is vital not to become side-tracked and to remain focused here. In July 2017 work began on a vital element of this focussing process: combining Progroup’s previous companies, such as Prowell, Propapier, Prowell and Prologistik to name just the best-known ones, under one name – Progroup.
This focusing is most evident in the new image and a symbol that represents Progroup’s power: the P. The basis for its design and the most important element of Progroup’s future image is a stylised ribbon. Efficient processes are vital for Progroup. The shape of the ribbon represents the order and flow of production and represents Progroup’s materials, paper and corrugated board. The ribbon is highly dynamic: it can repeatedly respond to changes and adapt and thus symbolises the Power of Innovation. It links together partners and poles as an expression of the Power of Cooperation. And it is fascinating in its versatility and expressiveness, thus symbolising the Power of Fascination.